60% Of South Florida Hispanic International Long Distance Callers Surveyed Use International Hispanic Prepaid Calling Cards

Wow 60% Of South Florida Hispanic International Long Distance Callers Surveyed Use International Hispanic Prepaid Calling Cards

60% Of South Florida Hispanic International Long Distance Callers Surveyed Use Prepaid Calling Cards
DUBLIN, Ireland--(BUSINESS WIRE)--May 26, 2006--Research and Markets (http://www.researchandmarkets.com/reports/c37646) has announced the addition of "Hispanic Markets Report on International Communication Usage by Hispanic Consumers in South Florida" to their offering.
Latin Review is an ongoing survey. The publication provides information on demographics and consumer behavior across a broad variety of topics such as communication, internet usage, money remittances, financial services, property ownership and credit and media habits, among others. Latin Review 2006 is the latest release of this publication, showing the findings of 420 South Florida Hispanics from Central America, South America and the Caribbean. Demographic analysis for key nationalities (Venezuela, Colombia, Peru, Argentina, Mexico, Cuba, Central America, and other South American countries) is made across all topics surveyed.
Latin Review 2006 is the second edition of this survey which studies Hispanic markets in the US and key Latin American markets. It reports on international communication usage by the Hispanic consumer. The report covers characteristics of international long distance communication usage to Latin America, among South Florida Hispanics, their means used and in depth analysis of prepaid calling card usage. 60% of South Florida Hispanic international long distance callers surveyed use prepaid calling cards. The incidence varies across national backgrounds: Colombians, Peruvians and Central Americans concentrate de highest proportion of users (75%). Cubans (33%), Mexicans (31%) and Venezuelans (28%) scored the highest in home provider for international long distance communication usage. Broadband and 1010 123 services account for the lowest penetration.
Characteristics of international long distance communication
-- Communication frequency
-- Who is the frequent home country caller?
-- Average monthly expense of the heavy user - frequent caller
-- Service used for international long distance communication: calling card, home provider, access number with no pin, 1010...123, broadband
-- Phone alternative used for international calls: mobile phone (home vs. on the go), home phone, while at work
Brand awareness of prepaid calling cards:
-- Total responses (top of mind & other responses)
-- Top of mind
-- Other responses
-- Brands used last three month
-- Brands currently used and main brand used
-- Consumer profile
-- Providers used for Voice over IP services
-- Providers used for access number with no pin services
-- Consumer profile
For more information visit http://www.researchandmarkets.com/reports/c37646

60% Of South Florida Hispanic International Long Distance Callers Surveyed Use International Hispanic Prepaid Calling Cards